Digital signage is a subset of digital signage. Digital screens use advanced technologies like LED, LCD, projection and e-ink to project video, audio, rich media content, restaurant recipes, or other text. The content can be changed by the consumer by selecting what they want to see by using a remote device such as a mouse, keyboard, touch screen, or voice, where they can specify what they want to view. In short, digital signage allows businesses to manage their advertising budgets by controlling what is being displayed.
The concept of digital signage is not new. For decades, retail chains like Wal-Mart and K-Mart have used interactive screens to help educate shoppers about what is on offer in their store. These displays gave the shopper more choices than simply what was on the shelf. Retailers also used digital signage to allow more interactive advertising. This type of advertising worked well because it worked – consumers responded and word of mouth became a trusted form of advertising.
Today, the advances in digital signage technology continue to enhance the effectiveness of digital displays. New software and hardware has made digital screens displays more vivid, and more appealing to the eye. Software such as Java and Flash programs have been developed that create digital signage content with ease. Software developers have created new types of digital signage content that are easier to read and understand than ever before. This has made digital signage an attractive replacement for traditional billboards.
A main advantage of digital signage is that it can be managed centrally using third-party platforms, which can include social media management, business applications, and content delivery networks. Managing content can be done from one location, which makes it more cost effective to manage. A content management system can coordinate the scheduling of content so that the message is sent to the appropriate digital signage display when the right audience is reached. Digital signage networks can also send updates directly to news desks or email recipients, and this eliminates the need for mass print advertisements.
In today’s public spaces, digital content can be incorporated into walls, floors, arches, and plaques as sanitizer. Digital content can also be integrated into digital signage displays, and it can be turned on and off at any time. Some digital signage content can also be seen on cell phones, laptops, and tablets. As more businesses move to digital signage displays, there will be a greater integration between the content and the advertising. As a result, the advertising will become more relevant to the target market, and this will drive increased revenues.
The increase in awareness of digital signage technology is creating an increased demand for signage designers. Businesses are always in search of efficient signage designers who can offer a wide range of services. When it comes to digital signage, the content does not matter as long as it is appropriately displayed even on places like coolers. As a result, businesses can improve their public spaces and make them more attractive at the same time.